If you’re considering launching a new website for your product or service, it is important that your website have a professional feel that will inspire confidence and trust in you and your products. Working on a website design, depending on how complicated your vision is, can best be done in conjunction with a web design company. However, if you are the sort of independent, forward-thinking person who wants to build a website with his or her own two hands, then you should know what are some of the top do-it-yourself tips for website design?
Do not auto play
No matter how good your product or service is, the last thing any customer wants to do when they get onto your website is to have an advertisement autoplay. This is particularly true for an advertisement autoplay that is not immediately visible so they can’t find where the audio is coming from. This is incredibly distracting and incredibly annoying to potential customers, especially ones at work. Simply presenting the information in a straightforward written and static visual way is the best way to be able to get your message across. If you must include a video, make sure that it’s the customer who decides if he or she wants to watch it or not.
Fewer menu tabs is better
With a website, your ultimate goal is to make it convenient and easy for customers to get the information about your product, service, or message and not get themselves lost in the weeds. Having too many menu tabs and too many options can make navigation difficult. If they want to call you, is your information under the “about us” tab? What about the “support” tab? Perhaps the “contact tab”? The fewer menu tabs available, the more directly your clients will be able to get to the exact information they want. Ideally, you should have no more than four: a home tab, a tab that talks about your products /services and pricing, a tab that talks about who you are and why you do it, and a contact page.
Always use high quality pictures
Always use high quality pictures! Far too many do-it-yourself websites feature low quality, blurry photos taken by the owners themselves with a 2 megapixel camera years ago. We’ve all heard the old idioms to “not judge a book by its cover” but the truth is people do. If your website looks like a low-quality montage, people will assume your product and services are the same. You should never simply give in and say this is the best picture of (XYZ) that we have; rather if the best quality picture you have is bad quality, get a professional photographer or a better camera and take a high-quality picture. Your low-quality pictures could cost you money in lost business.
If you follow these few tips, or even ask advice from a local web design company about some of the biggest pitfalls they are aware of, you can easily protect yourself and your business from annoying autoplay, confusing menus and sub menus, or poor perception from bad photos. Let your business shine as a model of comfort, efficiency, and professionalism.