An Asian Cultural Website Celebrating AustralAsians


ACM Group is an Asian cultural website based in Australia. You can tell at first glance that the ACM Group Sydney website is about the integration of the Chinese and Australian culture. The objective of the website which is to help foster positive interactions between Australians, Asians and Asian Australians is clearly stated on the site. The banner image clearly depicts what the site is for. The website purpose is reinforced throughout the site from the images displayed. The announcement of the site launching is displayed on the history page.

ACM Group or Asian Cultural Management Group can be easily found by the searchers when they put their query on the search box. The URL uses the company name and the Sydney extension identifies it as an Australian website. The site loads easily on search engine and does not require Flash, Shockwave or other viewers. The site is listed high in Google when you search for the application words “cultural groups Sydney” as it appears on the first page. You can easily navigate on the site. The navigation method is consistent and in similar locations. The use of scrolling is minimized especially on the primary navigation pages.

The home page established the basic navigation methods. The places viewers will click are very obvious. The menu bar on top will take you to the about page, what we do page which clearly state the site purpose, history page and the contact us page. The navigation bar is consistent, intuitive and easily identifiable. You can easily find it at the top against the background colour and images. The viewers will not be lost when they open a new browser window, the home page will not keep hanging when you click on the back button. Visitors will not be trapped or redirected to another site and they are allowed to back out. The ‘home’ link is present in the same position on every page in the site. A mouseover is used to indicate the navigation button you select.

Red is the dominant colour in the ACM Group Sydney site which is considered a lucky colour in the orient. It has a visual appeal, the images used in the sites can convince the viewers to click on the link and read the articles. The width and length is just right and it does not require the viewers to move a slider to the right to view the full width of the screen. The blog is periodically updated and the older contents are archived. The archive is arranged by month from the oldest to the most recent. The contents are easily readable and appeals to Asians and Australians. It is well thought of and written for the target audience. There is an attention to details no spelling errors, broken graphics and broken links. Real content is provided on the site especially for those looking for information on Asians in Australia.

The ACM Group Sydney website has a substantial amount of significant, visual content and interesting text for its target audience. It contains better content not just a bunch of pictures or brochure but it is interesting with captivating information for viewers. There is also an email path where viewers can ask questions. The form to be filled requires minimal information. There is a link to its Facebook fan page where viewers can have online interaction. A two way communication is easy and encouraged.